Performance of Top 5 Social Apps on Android in the Netherlands, Q4 2024

In the fourth quarter of 2024, the top social apps on the Android platform in the Netherlands demonstrated varied performance in terms of downloads, revenue, and active users. Here's an overview based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw a significant increase in weekly revenue, peaking at around $492K in early November. The app's downloads showed a positive trend mid-quarter, reaching approximately 26.6K in early December, while the active user base fluctuated, starting at 1.86M and closing the year at 1.89M.

Threads maintained a stable presence with downloads peaking at about 21.9K in early December. The app experienced growth in active users, beginning the quarter with 444K and ending with 574K.

Instagram generated consistent weekly revenue, reaching a high of approximately $8.9K in early December. Downloads increased towards the end of the year, peaking at 20.3K. The app's active users fluctuated slightly but ended with a notable increase to 2.93M.

Facebook experienced a steady revenue stream, with weekly figures around $6.5K in early December. Downloads peaked in late November at 21.3K, while active users grew steadily, finishing the quarter at 3.09M.

Bluesky had a notable surge in downloads, reaching 31.7K in mid-November. Active users increased significantly, ending the quarter with 52.5K.

These insights highlight the dynamics of the social app market in the Netherlands. For a deeper dive into these trends and more, visit Sensor Tower.